Historically a lack of investment in digital technology and connectivity, coupled with outdated attitudes from those at the top, has seen the rail industry unable to keep up with modern, digital customer expectations. Global Railway Review speaks to Peter Gough, Managing Partner and Founder of ORM, to discuss the ways…
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Great Western Railway (GWR)
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FirstGroup has embraced the benefits of technology that can be used across multi-brands by investing in a CMS platform and website architecture that has been replicated across many of its UK train operating companies.