Is the Rail Industry ready for ‘Mag-stripe Zero’?

10 April 2024


Join this webinar to hear from top industry ticketing experts as they discuss the opportunities, pros and cons of ‘mag-stripe zero’ and the impacts it could have on the wider rail industry.

Register to watch the webinar for free now!

This webinar will look at the challenges and explore the options surrounding digital ticketing and working towards a 100% paperless rail ticketing system. Looking into the topic of ticketing, how could going completely digital impact operators as well as staff, passengers and pre-existing ticketing infrastructure? Panellists will be free to express their opinions on digital ticketing and discuss whether the industry may have to find a flexible solution to satisfy passengers in various locations to avoid losing numbers/ causing alienation.


  • Understand the reasons behind 100% digital ticketing and how this could benefit the industry.
  • Explore various viewpoints around the topic of ticketing and how each impact on the industry and how then the industry should best respond.
  • To look at the environmental implications around ticketing and how these goes towards gaining industry Net Zero.
  • To consider the impact digital advancements have on different generations of workers and passengers.
  • Ask our expert speakers questions and benefit from their knowledge and guidance.


Mark Powles, Commercial & Customer Director, Northern

Mark Powles
Mark Powles leads teams working across sales, marketing, commercial development and customer experience.  
Mark’s career spans retail, financial services and utilities as well as travel and transport. In transport Mark has worked with ferries, buses and rail.
Mark joined Northern in 2018 and his main focus is driving growth in demand for rail travel. This, supported by transforming customer experience to delight customers and digital innovation to reimagine the norms of retail in rail, means Mark’s team are hard at work on some of the most important projects Northern’s customers will see delivered. 

Mark Plowright, Director, Virgin Trains Ticketing

Mark PlowrightMark Plowright has worked in the rail industry for more than a decade working at Eurostar, Virgin Trains East Coast and LNER. He joined Virgin Red in 2021 as Director of Virgin Trains Ticketing.



Sue Walnut, Product Director, UK & Ireland, Vix Technology

Sue WalnutSue Walnut has over two decades of transport industry experience across UK and German Rail, Bus and Coach, and is passionate about driving results for transport operators and passengers through the creative application of technology and data analysis. As Product Director at Vix, Sue is responsible for developing ticketing and validation solutions, as well as ITS and RTI products. Before joining Vix in 2020, Sue held a number of senior technology roles at National Express Group. Hailing from the US, where she gained a degree from Cornell University, Sue now resides in the UK Midlands. She teaches Taekwon Do and women’s self-defence in her spare time, and is an active member of Women in Transport.


Is the webinar free?
Yes – there is no charge to watch the webinar, either live or on-demand.

When will the webinar take place?
The webinar will be taking place on 10 April 2024 at 13:30 BST

Can I watch the webinar later?
The webinar will be available to watch on-demand shortly after the live broadcast takes place.

What are the benefits of attending live?
During the live webinar, you will be able to pose questions to the speakers, which will then be answered during the live Q&A session at the end of the webinar.

How long will the webinar be?
The live webinar will last for up to one hour.

Who will be moderating?
Elizabeth Jordan, Editor, Global Railway Review.

What do I need to watch this webinar?
All you need is a computer with an internet connection. It is advised to use headphones where possible for your own comfort.