Gen Z shuns tech and AI for human touch as rail competition reshapes European business travel
New research reveals Gen Z prefers human interaction over AI, while liberalised rail markets offer business travellers improved service and affordability.
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Every year around the world, billions of people travel by rail. But as passenger numbers continue to grow, and the expectations of passengers continue to be more demanding, the pressure on rail organisations to deliver high-quality passenger journeys increases.
What do passengers want from rail? What are the trends and challenges facing passengers, and how is the industry moving forward to deliver better services?
New research reveals Gen Z prefers human interaction over AI, while liberalised rail markets offer business travellers improved service and affordability.
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