Rail must supply an intelligent journey experience to remain relevant
Nomad Digital’s Product Manager, Brian Foskett, explains how passenger expectations are developing in today’s connected world and what digital solutions are available to train operating companies as they strive to enrich the passenger experience.
What evidence is there that passengers want an intelligent journey experience?
The continued growth in on-train Wi-Fi adoption and the proliferation of over-the-top transportation related services aligns with Mobility-as-a-Service (MaaS) trends. The underlying requirement for MaaS is a comprehensive suite of applications that facilitates the planning and payments for door-to-door journeys.
The current approach remains fragmented, with few players truly providing an integrated view of the journey. As an example, taxi booking applications generally are not integrated into live train schedules. Therefore, delays to one leg of the journey are not automatically pushed along the service pipeline (i.e. journey segments remain in silos). As passenger expectations develop, so must service implementations.
Reliable connectivity is an ‘expected norm’. Being connected constantly is simply expected. Now, it is not just passengers we need to connect, but a wider base of stakeholders as this plays a valuable role in enriching passenger experience.