Birmingham New Street station installs media eye advertising screens

State-of-the-art advertising screens are the latest addition to the redevelopment of Birmingham New Street station.

The new screens, known as media eyes, are located at the stations three main entrances. The eye –shaped spaces will provide information from communities from the Birmingham area as well as commercial advertising. The screens can also be used to display station messaging in emergency situations.

Chris Montgomery, Birmingham New Street project director commented on the installations: “The three eye-shaped screens are a unique part of the station’s redevelopment and will be an innovative and iconic part of the project. The media eyes will have full motion picture media content which will bring even more vibrancy and movement to this modern, state-of-the-art station.”

The three media eyes, supplied by Signature Outdoor/Ocean Group, presented a unique challenge due to the complex geometry of the new façade. The designs curve spans up to 30m in length and is seven metres high.

Richard Brown, development director of Grand Central said: “The media eyes are a significant feature to the development providing the ability to communicate with consumers from the entrances of the centre, further demonstrating how technology will play a key role in transforming people’s overall shopping experience at Grand Central.”

The south and south east eyes will use the latest custom, full colour LED screen technology consisting of over 1000 modules configured in a module matrix to create the complex curve geometry. The north west corner eye at the Navigation Street entrance will use a transparent LED mesh so natural light can still enter the building.

Network Rail will be contributing a comprehensive article about the Birmingham New Street Station redevelopment for Global Railway Review Issue 4 2015, in the lead-up to the opening of the station in September.  To make sure you receive a print-copy of issue 4 2015, sign-up for free today by subscribing here www.globalrailwayreview.com/subscribe.