LNER launch website to make travel simpler for overseas tourists
The new website will offer international customers the option to purchase train tickets in their own language and currency, expediting the travel process.
London North Eastern Railway (LNER) has announced the launch of a new international website that will make travel simpler and smarter for overseas customers. The debut of the new website coincides with the removal of pre-departure testing and quarantine rules for vaccinated people arriving in England or Scotland.
LNER’s new search and booking engine offers international customers the option to purchase train tickets using their language and currency. The LNER.co.uk website will automatically detect those customers who are searching outside of the UK and will redirect them to the customised site to improve their online booking experience. LNER has been working with travel tech company and rail retailer, Omio, to develop the site, which has the capability to operate in up to 20 languages and 26 currencies, including Euros, Korean Won and Japanese Yen or by using a payment method recognised in the home country.
“The launch of our international website means we are offering our customers the best possible experience throughout their journey from the moment they look to make a reservation, to their journey onboard to the time they arrive at their destination,” David Horne, Managing Director at LNER, said. “Our new international website will now make it easier for even more visitors from overseas to travel with LNER.”
“This new initiative will help to boost future bookings by making it much easier for international visitors to plan their trips,” Sally Balcombe, Chief Executive at VisitBritain, said. “Removing barriers to travel also promotes a message of welcome and will encourage visitors to explore more, travel further and stay longer, helping to drive tourism across more of the country, boosting local economies.”