FirstGroup has embraced the benefits of technology that can be used across multi-brands by investing in a CMS platform and website architecture that has been replicated across many of its UK train operating companies.
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Following the award of the Wales and Borders rail franchise to Transport for Wales in 2018, the train operating company partnered with ORM to design and build a new marketing website. With a hard deadline agreed for the franchise handover, a new platform was delivered in under 10 weeks.
The transport sector is undergoing a digital transformation. Transport companies are adapting their business strategies and adopting digital technology to update legacy systems and join up disparate data with the aim of driving performance, improving efficiency, and enhancing the customer experience.