CER launches first ‘Future is Rail’ campaign to promote rail across Europe

Posted: 31 March 2021 | | No comments yet

CER’s new campaign will promote rail as a smarter, more sustainable and more connected means of transport for Europe as part of the European Commission’s European Year of Rail.

CER launches first 'Future is Rail' campaign to promote rail across Europe

The Community of European Railway and Infrastructure Companies (CER) has launched its ‘Future is Rail’ campaign, which aims to show rail as a smarter, cleaner and more connected means of transport in the European Union (EU).

The beginning of the campaign comes after the official launch of the European Year of Rail and shares the objective of encouraging more passengers and businesses to see rail as the future of transport.

The freedom that we depend on to go to work, to travel or to buy our favourite products is nothing without movement. But the way that Europe moves needs to change. It needs to become smarter, more connected and cleaner.

With rail, this is possible. The EU can move more, move freely and still meet the pressing climate objectives that were set out in the European Green Deal. That’s why CER’s aim by 2030 is to double the amount of rail passengers and to ensure that at least 30 per cent of freight moves by rail.

2021 is a major year for European railways, with the European Commission’s (EC) EU Year of Rail highlighting the benefits of rail as one of the most sustainable, innovative and safest modes of transport. The Future is Rail campaign builds on this initiative, showing how smart, connected and clean railways can help to decarbonise the European transportation sector while enabling sustainable economic recovery and growth.

Rail is an integral part of a smarter transportation system. The sector is embracing digital technology to maximise capacity and to provide even safer, more efficient and higher quality services. With transport demand growing, turning to this smart rail system will help to beat congestion (the typical freight train carries as many goods as 40 trucks) and make travelling easier and more comfortable.

Rail offers Europe a truly connected future. The seamless rail network of tomorrow is being built today through infrastructure works, but also through cooperation among rail actors in areas such as timetabling processes and the simplification of rules and technical requirements for trains crossing borders. With the appropriate political support, high-speed and night trains between Europe’s cities can become a real alternative to cheap flights.

A cleaner European transportation system must be built around rail. Rail pollutes eight times less and emits nine times less CO2 than other modes per unit of traffic. It accounts for just two per cent of EU transport energy consumption, while it carries only 18 per cent of freight and eight per cent of passengers. With four out of five trains already running on electricity, and plans to phase out the remaining diesel trains by 2050 thanks to alternative fuels, the total decarbonisation of rail transport is within reach.

The Future is Rail campaign is one of the CER flagship initiatives to make the European Year of Rail as lively as possible. CER is not alone in its efforts and has already found great support from its partners in the European Commission, European Parliament and the Portuguese Presidency of the EU Council. CER has also thanked the Dutch and Austrian governments for their role in establishing the International Rail Passenger Platform, which CER is confident will inspire positive regulatory developments.

Most recently, a Joint Position Paper, signed so far by 16 Member States, has called for the EU Commission to launch an initiative in favour of rail freight operators to promote a modal shift to clean transport – a plea which CER has wholeheartedly welcomed and hopes that many more Member States will join. Lastly, CER has said that it looks forward to continue working with the upcoming Slovenian and then French Presidency of the Council as we head into 2022.

CER’s Chair and CEO of ÖBB, Andreas Matthä, said: “The new CER communication campaign underlines the strength of the entire rail sector in Europe and will further support the positive development of European rail as a solution to achieve the climate targets set.”

CER’s Executive Director, Alberto Mazzola, added: “Rail is ready to be at the centre of a fully decarbonised transportation system in line with the European Green Deal. Investment in rail is an investment in more mobility, more economic activity and more growth, but sustainably. Because rail is cleaner, smarter and makes us more connected. Rail is the future.”

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