TfW to trial more convenient ways to purchase rail tickets
The pilot project will give Transport for Wales (TfW) customers within the South Wales Metro area the opportunity to purchase selected rail tickets for local journeys in a number of convenience stores.
Transport for Wales (TfW) customers within the South Wales Metro area will soon be able to purchase selected rail tickets from convenience stores in 90 different locations.
TfW, powered by SilverRail retailing technology, will become the very first train operating company in the UK to partner with Payzone to make the purchasing of rail tickets possible through their instore Payzone devices, from 24 January 2022.
“This is an exciting pilot that gives customers additional choices about how and where their purchase their rail tickets,” said David O’Leary, TfW’s Commercial and Customer Experience Director. “This is the very first time in the UK that rail customers will be able to buy their tickets in their local convenience store and it also gives customers the added choice of purchasing with cash, especially if their local station does not have a ticket office or only has a self-service machine that accepts cards only.”
Noel Goulty, Head of Transport and Ticketing at Payzone, added: “This is truly a first for rail ticketing, bringing the retailing of rail tickets to the centre of Welsh communities. This strategic partnership with SilverRail will deliver a fully accredited system on behalf of TfW, which is exclusive to Payzone and allows passengers to buy rail tickets, whilst popping into their corner shop for some essentials. We are committed to innovating in this space to become the default high street network for cash ticketing. This is a genuinely exciting time for TfW and we are delighted to be part of the team delivering on their strategy.”
“We are very excited to deliver this pioneering retail solution alongside TfW and Payzone,” added David Pitt, SilverRail’s Head of UK. “Bringing rail tickets to the high street in this way will ensure nobody is left behind by the digital revolution and will provide convenience and a wider availability of tickets to the travelling public. We believe it’s very important that rail retailing remains inclusive by allowing all types of travellers – from those who are confident with mobile ticketing to those who are less digitally adept – to be able to book rail journeys using cash or through more modern payment methods”