GTR rebrands three trains in support of NHS during COVID-19 pandemic
Govia Thameslink Railway has re-branded three of its trains in new livery to pay homage to the 200,000 NHS and key workers that travel on its network each week.
Credit: Govia Thameslink Railway
Govia Thameslink Railway (GTR) – which operates the Thameslink, Great Northern, Southern Railway and Gatwick Express services – has unveiled three re-branded trains that pay homage to National Health Service (NHS) staff across the UK who are currently working to fight the coronavirus pandemic.
Launched to coincide with the UK’s weekly ‘Clap for our Carers,’ – a nationwide effort each week in which people take a moment to offer their gratitude to healthcare workers by clapping outside their front doors, engaging with their neighbours from safe social distances – three branded NHS and key worker trains echo the brand’s ‘We’re with You’ promise and illustrate the operator’s heartfelt support and gratitude to NHS staff and the 200,000 key workers who rely on GTR’s rail lines each week.
Chief Operating Officer at Govia Thameslink Railway, Steve White, said: “We are proud to be supporting the NHS, social care and emergency services during this crisis. We hope that our NHS and key worker trains show how grateful we are to those working so very hard to keep people safe and beat this virus. There are more than 50 hospitals across our network and we are carrying more than 200,000 key workers each week. The team at GTR appreciates each and every one of them. I am also really proud of our teams, key staff themselves, who have worked so hard to support this project.”
Whilst GTR continues to urge people to follow Public Health England (PHE) guidance and stay at home, it is also set to announce a social media engagement campaign, encouraging those making essential journeys who spot the special trains to share a photo and put their hands together to show support for the heroic work being achieved by the NHS.
Dave Hickson, Head of Engineering and Asset Management at Govia Thameslink Railway, said: “This has been a fabulous project that the teams have really embraced. Everyone wants to do their bit to show their appreciation for the NHS and carers.”
The Thameslink Class 700 train is unit number 700111 – selected to show thanks for the tireless efforts of the NHS’s 111 advice line, with the Southern Railway unit number 377111 also celebrating the NHS service. The Great Northern train will be unit 717011 (as there are only 25 in the fleet!).
The initiative was part-funded Porterbrook Rail and Cross London Trains, with the new train liveries designed, created and installed in less than a week by the team from Aura Brand Solutions, in close collaboration with the team at GTR.
Rail Director at Aura Brand Solutions, Tim Locke, added: “It’s been a pleasure to work on this project with Govia Thameslink to help highlight and support the incredible work the NHS is doing during these unprecedented times. At Aura Brand Solutions, we have remained operational, albeit with a reduced workforce. It’s enabled us to continue to support our customers providing essential services with items such as social distancing floor graphics, safety-critical labelling and livery for the core transport infrastructure and the emergency services across the UK. We wrapped the trains using the latest sustainable non-PVC branding technology from 3M.”
Mary Grant, Porterbrook’s CEO, said: “Porterbrook is proud to work with GTR and industry partners to show our support for NHS staff, as well as front-line railway colleagues who do so much to help safely move key workers at this critical time.”
CEO of Cross London Trains, Andy Pitt, added: “Cross London Trains is delighted to be able to support GTR and show our gratitude for all NHS staff and other key workers who are playing such a vital role during this very challenging time.”
Aura Brand Solutions, Cross London Trains, Gatwick Express, Govia Thameslink Railway (GTR), Great Northern, National Health Service (NHS), Porterbrook, Public Health England (PHE), Southern Railway, Thameslink