Rewarding passengers to gain a competitive edge
26 September 2013 | By Thomas Silbersky, Director of Sales and Marketing Division, SJ
Competition on the Swedish railway is on the rise as new players enter the market. While procured rail traffic was exposed to competition in the early 1990s, the deregulation of commercial domestic traffic first began in 2007 and was only fully deregulated in 2010. Since then, SJ’s competition has grown…