Avanti West Coast introduces innovative ticket for flexible travel
Posted: 14 March 2023 | Elliot Robinson (Editorial Assistant - Global Railway Review) | No comments yet
Avanti West Coast are offering a new low-cost ticket aimed at customers who can be more flexible with their journeys.
Credit: Avanti West Coast
Avanti West Coast has launched an innovative low-cost ticket aimed at customers who can be more flexible with their journeys. Superfare tickets will enable customers to buy a ticket for a specific date with the choice of morning, afternoon or evening slots, but the time will be selected by the intercity operator.
Around 24 hours before their journey, customers will be matched to an empty seat on a quieter train. They will then be told the time of their train’s departure and their seat reservation. Superfare tickets are available for single journeys between London and Birmingham, Liverpool, Preston, as well as Manchester Piccadilly. Prices are set at fixed amounts with one-way fares costing between £12 and £22.
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The number of tickets available on a route each day will vary and bookings can be made at least seven days and up to 21 days before travel. Superfare tickets are currently being trialled by Avanti West Coast. It is aimed at people who would not normally opt for the train to travel to their favoured destination. The operator has also partnered with discount website Student Beans to promote the offer.
“Superfare tickets are aimed at customers who can be more flexible with their journeys,” Sarah Copley, Executive Director for Commercial at Avanti West Coast, said. “Not only does it provide a cheaper option, but it’s also quick and easy. Customers pick their date and time of day. Then, 24 hours before their journey, we match them to an empty seat and give them their departure time and reservation. We want to give our customers more cost-effective ticketing options in an innovative way when travelling with us, as well as encouraging more people to take the train.”
Passenger Experience/Satisfaction, Smart/Contactless Ticketing