SWR embark on industry-first sight loss assistance trial
Posted: 4 August 2022 | Elliot Robinson (Editorial Assistant - Global Railway Review) | No comments yet
SWR is the first Train Operating Company to use a new form of cutting-edge technology to improve station accessibility for visually impaired passengers.
In an industry first, South Western Railway (SWR) has embarked on a trial of new, cutting-edge technology which enables people with sight loss to navigate train stations with greater ease. The train company is trialling the myEyes app, which uses Near Field Technology, the same technology that allows contactless payment by mobile phone, to provide audio directions. These directions guide customers from the station entrance to the SWR Assisted Boarding Points on platforms, where they can get help to board their train with as little as 10 minutes notice. A video explaining the app can be found at the bottom of the page.
Once a customer activates the app, Bluetooth beacons installed across the station will ‘track’ the device in question. By identifying exactly where the customer is in the station, the app passes them from beacon to beacon, telling them which direction stairs or lifts are and other useful information such as where the ticket office is in. The trial, which started on 1 August, will run for three months at Vauxhall and Putney stations before potentially being rolled out at other stations across the SWR network.
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“I appreciated how quickly SWR acted on my request and that they recognised the value in ensuring that their train stations are fully accessible and inclusive for all users,” Marsha de Cordova, MP for Battersea, said. “Investment to improve access also boosts economic growth in our local economy. I know this app could transform travelling for blind and partially sighted people, as ultimately, travelling and navigating around the city is probably one of the biggest challenges that we face.”
“Unfortunately, it is the case that many people still feel that the railway is too difficult to negotiate with a disability, whether visible or invisible,” Mike Adlington, Accessibility Manager for SWR, added. “At SWR, we’re absolutely determined to change this and make rail travel more accessible for all. The roll-out of this new, cutting-edge technology trial marks a step change in the assistance available to those with sight loss and is one example of how we’re working to make our network easier for everyone to use.”
RNIB, the UK’s leading sight loss charity, is supporting SWR’s drive to make it easier for blind and partially sighted people to find their way around stations.
“Travelling independently is one of the biggest challenges for people with sight loss and any technology that can help to make navigating public transport easier can only be a good thing,” Robin Spinks, Senior Manager Inclusive Design and Innovation for RNIB, said. “RNIB is delighted that SWR are taking this step to improve accessibility at their stations.”
The myEyes technology has been installed by Self Energy Ltd as the second project of their Sustainability Development Goals programme to extend their sustainability focus to include inclusion and accessibility.
“It has been a privilege to work with South Western Railway,” Miguel Matias, CEO of Self Energy Ltd, said. “They are a company that already has a clear commitment to accessibility which we are helping to extend. We hope this pilot will be a success and can be expanded to other stations in future, improving the travel experience for visually impaired people and promoting inclusion and accessibility.”
A video on the SWR trial can be found below.
Apps, High-Speed Rail, Passenger Experience/Satisfaction, Technology & Software
Royal National Institute for the Blind (RNIB), Self Energy Ltd, South Western Railway (SWR)
Marsha de Cordova, Miguel Matias, Mike Adlington, Robin Spinks