Historically a lack of investment in digital technology and connectivity, coupled with outdated attitudes from those at the top, has seen the rail industry unable to keep up with modern, digital customer expectations. Global Railway Review speaks to Peter Gough, Managing Partner and Founder of ORM, to discuss the ways…
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FirstGroup has embraced the benefits of technology that can be used across multi-brands by investing in a CMS platform and website architecture that has been replicated across many of its UK train operating companies.
Following the award of the Wales and Borders rail franchise to Transport for Wales in 2018, the train operating company partnered with ORM to design and build a new marketing website. With a hard deadline agreed for the franchise handover, a new platform was delivered in under 10 weeks.
The transport sector is undergoing a digital transformation. Transport companies are adapting their business strategies and adopting digital technology to update legacy systems and join up disparate data with the aim of driving performance, improving efficiency, and enhancing the customer experience.
There are many challenges that companies face when trying to maximise the value of new digital technology. Increasingly important and common themes include cyber-security, fraud and platform scaling. However, these are familiar topics in many industries; there are some considerations that are more specific to transport groups, which can make a…
A new era of the railway has begun for the people of Wales & Borders.
Keith Nation, Managing Director & CTO of ORM discusses removing the need to travel with traditional paper tickets and explores the smarter options available in helping to improve the customer experience.